Designer fashion comes to Amazon via new Luxury Stores concept
Your Amazon searching basket is about to get a ton a lot more deluxe. The buying retail giant has just branched out into higher-conclusion fashion with the launch of the new Luxury Stores concept in Europe.
The venture, which sits beneath the Amazon Manner umbrella, very first launched in the US in September 2020 (in collaboration with Oscar de la Renta) – but, as of currently, is now obtainable to consumers in the United kingdom, France, Italy, Germany and Spain. European prospects will now be equipped to shop ready-to-don collections from a assortment of founded and rising luxury brand names, which includes Christopher Kane, Dundas, Elie Saab and Altuzarra, with much more labels coming soon.
The pieces you shop will arrive immediately from the taking part models and designers – who will also have independent control more than their stock, range and pricing – but will be blended with the rapidly and free transport that prospects have come to count on from Amazon. While the project boosts Amazon’s popularity in the luxurious space, and supplies a wider range of fashion solutions to its current shoppers, it also aims to broaden the viewers of each and every taking part designer – letting them to accessibility a prosperity of new consumers.
The notion has introduced in Europe with a campaign celebrating self-expression and individuality, starring the inimitable Kristen McMenamy, along with Treasured Lee, Leone Dame and Dara, shot by famed fashion photographer Angelo Pennetta. Luxurious Outlets at Amazon has also partnered with a collection of influencers and tastemakers to variety a world-wide network of type ambassadors – like Tommy Dorfman, Camille Rowe and Imaan Hammam – who will be showcasing their designer wares throughout social media.
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Store now at Amazon.co.british isles/luxurystores.
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