The firm has verified that it programs to acquire a lawful action in opposition to the trolls, but refused to further disclose aspects
Most of these Twitter troll posts ended up from account that were being opened extremely just lately and have interactions with similar pages and threads
Even though Meesho’s smear marketing campaign was routed via authentic social media end users, EaseMyTrip’s trolls have no followers and even the profile photos on the accounts are majorly sourced from random community pages and online style catalogues
Publicly outlined journey tech startup EaseMyTrip is the newest to have been attacked by smear tweet campaigns. A fast Twitter search unveiled that several Twitter accounts commenting EaseMyTrip experienced ‘stolen money’ and cheated them by building fraudulent offers.
The organization has confirmed that it options to consider legal action in opposition to the trolls but refused to further more divulge details.
Prashant Pitti, 1 of the three cofounders of the Delhi NCR-based bootstrapped startup mentioned, “We firmly believe that due to the fact we are all aspect of the company ecosystem, we must aid a single a further in purchase to endorse the expansion of the whole journey sector and the country. As a result, we are shocked by these tweets. While this is unquestionably disappointing, we will immediate our energies on the company’s expansion and eyesight in order to change the tourism marketplace.”
The Smear Marketing campaign From EaseMyTrip
The problem again arrived to light when Testbook VP Ravisutanjani Kumar (who was also the a person to deliver Meesho’s smear marketing campaign to light) shared screenshots of tweets mentioning EaseMyTrip.
According to Kumar’s write-up, many new accounts ended up made in June 2022 (the the vast majority of them were being female accounts) alleging that an EaseMyTrip competitor was defaming the startup and selling self.
Most of these Twitter accounts were being opened pretty a short while ago and have interactions with comparable internet pages, accounts and threads. They have no followers and a quick cross-examine reveals that the profile photos of the women on the accounts are majorly sourced from random community internet pages and on-line fashion catalogues.
This is unique from what occurred with Meesho, wherever the ecommerce huge alleged that a hotshot from the social media advertising field asked legitimate end users to submit in depth notes in opposition to Meesho.
As for EaseMyTrip’s smear marketing campaign, the tweets of the trolls have identical key terms and a singular concept – stating that the company cheated them with no track record in anyway.
On social media, Prashant thanked Kumar and took a jab at the smear campaign, stating that the incident has transpired a few of situations in the earlier. “Is this is how VC/PE funded corporations spend their income, from bootstrapped firms?” he tweeted.
It is to be famous that amongst travel tech startups in the region, EaseMyTrip is a single of the rewarding kinds, regardless of not obtaining lifted money from the private markets. In the quarter ending March 2022, the startup had described a revenue of INR 60.8 Cr, and a earnings of INR 23.34 Cr.
Founded in 2008 by brothers Prashant, Nishant and Rikant Pitti, EaseMyTrip went public in March 2021 and also briefly realized the unicorn position when its share charges soared to in excess of INR 700. The share of EaseMyTrip was buying and selling at INR 362 at 1:40 PM on June 23, 2022.