People to the metaverse can now store for Barbie attire, sleepwear, swimwear, equipment and household décor motivated by the Barbie DreamHouse in Eternally 21’s virtual shop, the firms introduced Tuesday.
The 2022 constrained-edition assortment will be obtainable in Forever 21 Shop City on Roblox, as perfectly as on-line and in-retailer. The metaverse store was created in partnership with the Digital Brand Team, a internet3 manner designer, game developer and retailer that results in immersive metaverse activities by setting up and running for world brands’ world wide web3 enterprises.
Whole Retail’s Choose: Endlessly 21 and Mattel, two California-dependent companies, are leaning into their indigenous roots with the fashion, residence decor and add-ons line. The launch of the limited-edition selection comes on the heels of For good 21’s “Without end LA” campaign, which highlights its ties to Los Angeles and tends to make a nod to Angel City’s style fashion.
Forever 21 entered the metaverse very last calendar year with the opening of its Roblox store, providing buyers a chance to have and work their own virtual storefronts, as nicely as invest in and market goods. Makes this sort of as Mattel and Forever 21 are figuring out that the greatest metaverse successes appear with both equally a digital and in-person experience, as other shops like Rebecca Minkoff and Nike have demonstrated.