Heidi Montag slammed for promoting single-use jeans

From raw meat to non-reusable denim.

Heidi Montag found herself in hot water this week after sharing her new campaign for S1NGLES Jeans, which makes “the world’s first single-use jeans.”

“The beauty of S1NGLES is that you only wear them once. When you’re done with them, you throw them away and wear a new pair. It’s that simple,” the new company’s website reads.

“And it’s completely sustainable because S1NGLES are made from a proprietary blend of form-fitting cotton and recycled plastic.”

Social media users were understandably baffled by the brand’s mission statement, and promptly flooded Montag’s comments with criticism.

“What in the global warming did I just read?” one asked, while another exclaimed, “Heidi will literally try to sell anything!”

“This is so wasteful omg,” another person commented. Wrote a fourth, in part, “I am embarrassed for this company and/or investors … From what I see this is one of the biggest fashion fails of the year and perhaps of this decade.”

With Earth Day right around the corner, multiple commenters suspected the ads — which show a denim-clad Montag, 35, “floating in the ocean like a single-use water bottle,” as one person pointed out — could be a late April Fools’ Day joke.

“I truly can’t wait for this to all be some huge publicity stunt to talk about real climate issues. I am really hoping ..,” another Instagrammer wrote.