The way in which you market your business can make a huge difference in how successful you are. After all, you do not only need your business to be visible, you also want to control the way your brand is perceived.
The most effective way of marketing your business is by using custom vinyl stickers, which will help you increase brand awareness and bring more attention to your products or services.
But how can you go about this? We are here to share four actionable ways you can use stickers to market your business:
1. Place stickers on company cars
There is no doubt that car stickers are a great way to market your business. They are eye-catching and draw attention to your company, which is exactly what you want when you are trying to increase brand awareness.
With car stickers, you can create awareness for your business while you are on the go and will ensure that your company car stands out from the rest. Go for a funky shape with a custom die cut sticker.
2. Use them as giveaways at trade shows and other events
If you are attending a trade show or other event, be sure to hand out stickers to all attendees. This is a much better way to market your business than business cards.
Not only are stickers more visible and eye-catching, but they also have a longer lifespan than business cards. People will likely throw away a business card after a few months, custom stickers can last for years.
Plus, custom stickers offer more branding opportunities. You can include your company logo, tag line, or website address on your sticker to make sure that people remember your brand long after they receive the sticker.
3. Create memorable packaging
When you send out products or samples from your business, be sure to include custom stickers on the packaging. This will help you present your business in the best possible light – especially if you are running an eCommerce platform.
The moment your products arrive marks the first physical interaction your customers have with your brand. Use an effect material like holographic vinyl stickers to create a beautiful unboxing experience.
We love using custom stickers as packaging or quality seals. This not only shows that you care about the quality of your products, but it also creates some space for you to leave a message for your customers.
4. Include them with every order
You can also include custom stickers with every order that you send out. This is a great way to thank your customers for their business and to ensure that they remember your company the next time they need what you have to offer.
Free stickers like this are very powerful because they play with the rule of reciprocity. That is a psychological concept that describes how we feel indebted to someone after they have given us a gift.
You can re-create this feeling in a marketing context by handing out free stickers. This will then make a repeat purchase or a positive review more likely.
You see, custom stickers are an excellent way to market your business and increase brand awareness. Be sure to use them in a variety of ways to reach the greatest number of potential customers. What is your favourite way to use stickers? Let us know in the comments below.