Following his apology video, Jeffree Star is being hit with a massive wave of backlash for using the deaths of Breonna Taylor and Elijah McClain to divert attention away from his own problematic behavior.
On Saturday, Jeffree responded to Tati Westbrook’s accusations that he used “poisonous lies” to manipulate her into creating her infamous take-down video about James Charles. In his video, Jeffree discussed his past statements about James, before briefly touching on the Black Lives Matter movement, a choice that some are calling “hijack-tivism.”
“Now, Breonna Taylor still has no justice. Black trans women are being murdered every day and the news is silent. Elijah McClain has no justice and the countless other people who are murdered every day, while everyone just goes about their business like nothing’s happening,” Jeffree said.
“And I think that drama and the beauty world – which I have definitely been a part of – it all has to stop. Now, six months ago, before COVID and everything hit our world, it was such a different place for all of us. And including myself, it’s really time to reflect on the big picture,” Jeffree finished.
Immediately following the 38 seconds spent discussing BLM, Jeffree moved on to defend Shane Dawson (who is under fire for making sexual comments about children), then used the remainder of the 10-minute-long video to discuss what’s in store for his cosmetics brand.
Viewers were furious that Jeffree, who hasn’t tweeted about social justice issues since June 15, would use the tragic deaths to avoid accountability. Twitter exploded with outrage.
I knew he’s trash form a long time ago but using BLM to run away from answering for what he did that’s just fucking sick I can’t understand how ppl can stan this thing really shows ppl mentality smh #jeffreestar pic.twitter.com/63RkBvDZi1
— the other Khalid🍔✨🎨📖🏛 (@keseymms22) July 20, 2020
the way jeffree star was silent on blm for the past month and a half and he has the audacity to use breonna taylor to distract the fact he’s a racist wow
— Jeremiah🌺 (@jayycordeiroo) July 18, 2020
The only part of Jeffree Star’s video that you need to see: his attempt to use the death of Breonna Taylor, Elijah McClain, and other victims of a failed justice system…
as a distraction from his makeup youtube drama.
This isn’t performative activism, this is hijack-tivism. pic.twitter.com/o1q8ThK4Z2
— D’Angelo Wallace (@dangelno) July 19, 2020
did jeffree Star really plug in a tease to his newest project in the same video where he talks about breonna Taylor and Elijah McCain not getting justice pic.twitter.com/Ro5e3aFp7K
— bel (@dejabIues) July 19, 2020
I can’t believe jeffree star brought up Breonna Taylor and tamir rice. Fuck him and his white supremacy
— will larkins | love thy neighbor, no exceptions (@OhMyGodExposeU) July 18, 2020
What makes me so mad about Jeffree Star is not just the bullshit apology he gave but the fact that you are using Breonna Taylor and BLM as a shield to protect yourself and using a dead woman as a trend to get sympathy, she needs justice and he is below trash! pic.twitter.com/c8GMjSAXbT
— Chris Velez- BLM 👊🏽👊🏾👊🏿 (@_Acafella_) July 19, 2020
If you’re upset that Breonna Taylor or Elijah McClain have no justice and want to include it as a talking point just before an ad for your brand, at least throw a single link in your description @JeffreeStar. I’m so tired of lazy people with platforms performing for your respect.
— CHRIS KLEMENS (@ChrisKlemens) July 19, 2020
Breonna Taylor’s death is NOT for you to use to avoid accountability. I’m disgusted, but not surprised, that you would appropriate the BLM movement when it suits you. This ‘apology’ should’ve stayed in the drafts honey.
— Chase // BLM // ACAB (@ghostly_goblin) July 18, 2020
Though he discussed his feud with Tati and James, Jeffree still has not addressed his falling-out with Morphe. The brand publically cut ties with Jeffree after Jackie Aina called on them to remove his products from shelves, due to his history of racist comments about black women.
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