Joe Browns hires former JD Sports COO as chief executive

Vogue

12 July, 2022 | by The Retail Bulletin

Joe Browns has named Peter Alecock as main govt as it move more in direction of its focus on of a turnover of £100 million by 2026.

Alecock has joined the business enterprise from JD Sporting activities the place he worked with the organization for 16 many years, most a short while ago as chief functioning officer. Prior to that, he was running director of Financial institution Vogue and finance director at Miss out on Selfridge.

In his new purpose, he will also grow to be component of the Joe Browns board and will be liable for increasing the small business by means of its very own immediate channels and its strategic companions in both of those the United kingdom and abroad.

Meanwhile, Joe Browns founder and and handling director Simon Brown will develop into more seriously involved with the item and manufacturer which are his passions.

Brown stated: “I am delighted to welcome Peter on board at Joe Browns at what is probably the most remarkable time for the company in 24 several years. He provides with him an enviable breadth of expertise, that compliments what I feel is the strongest leadership crew we have ever had. Honestly, I believe the chance to increase Joe Browns equally at house and overseas is enormous and we are ruling practically nothing out when it will come to achieving this.”

The firm has also introduced that it is just about midway to its £100 million focus on with turnover to 30 June reaching £47.5 million. This was driven by sturdy gross sales in the run-up to Xmas and a well-acquired spring/summer time assortment.

Joe Browns sells by way of  combination of joebrowns.co.british isles, catalogues, marketplaces, royalty agreements and wholesale, as well as retail models in Meadowhall and York.

Alecock said: “Joe Browns is an remarkable company, with a extraordinary founder in Simon, whose passion and enthusiasm percolates through the complete of the small business.  The model is now offering excellent growth but there is an remarkable prospect to build its customer base even more.”

In addition to Brown and Alecock, the Joe Browns board incorporates finance director Darren Abbott, products director Alison Rycroft, marketing and advertising director Tracey Hepton and buying and style and design director Jane Reik.

Founded 24 a long time ago, the company employs 167 persons and serves 1.4 million consumers. Its 3rd-bash stores include Upcoming, Quite Group, N Brown Team and Freemans Grattan Holdings.