Paris Fashion Week serves up quintessential French chic with Officine Generale show

PARIS, June 25 (Reuters) – Modern French label Officine Generale took to a grand, column-lined courtyard in the historic Marais district of Paris for its newest collection of classic personalized patterns for men and women, sending crisp poplin shirts and comfortable, pleated trousers with matching blazers down a cobblestone runway.

Designs marched in a straight line as a breeze tugged at the looser kinds, blowing the tails of silk scarves into the air and adding drama to the evening show.

“I imagine when you set on a pair of white jeans with a black sweater and pair of sandals, you may well perhaps be closer to the French desire than some of the extravagance we see,” designer Pierre Maheo instructed Reuters, describing his approach to fashion. “You are unable to just have factors that are all in excess of the place on the podium.”

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Founded by Maheo a decade ago, the label has been quietly setting up up a faithful pursuing and has lately joined a wave of French makes opening outlets in the United States, including Ami, which held a show at the foot of the Sacre-Coeur Basilica previously this week. go through far more

In distinction with the celeb-packed displays from blockbuster labels like Louis Vuitton — which flew in a marching band from Florida to complete at the Louvre – Officine Generale is one particular of the regulars on the Paris Manner Week calendar regarded for much more intimate crowds. study a lot more

Menswear reveals run through June 26 in Paris, with Celine closing the events.

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Reporting by Mimosa Spencer, Modifying by Rosalba O’Brien

Our Criteria: The Thomson Reuters Trust Concepts.