Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion

SAN FRANCISCO, June 02, 2022–(Business enterprise WIRE)–Pinterest, Inc. (NYSE: PINS) – Now, Pinterest is announcing that it’s signed a definitive arrangement to get THE Indeed, an AI driven browsing platform for trend that permits consumers to shop a personalised feed centered on the user’s lively input on manufacturer, design and style, and dimension. Pinterest thinks that THE YES’s leadership, impressive technological know-how and talented staff, combining searching experience with style field believability, will assist accelerate Pinterest’s vision for it to be the household of taste-driven buying.

With hundreds of brand merchants on its system, the crew at THE Sure has crafted an extensive manner taxonomy that makes use of human know-how and device understanding to electrical power a detailed algorithm in vogue. THE YES’s model associations and purchasing know-how can probably be applied to other groups on Pinterest such as household, elegance and foodstuff.

THE Sure was established in 2018 by CEO Julie Bornstein, an ecommerce and manner sector veteran and CTO, Amit Aggarwal, a tech sector veteran. More than the past numerous a long time, THE Of course has scaled to supply a customized each day procuring feed that learns a user’s design and style as they shop with hundreds of merchants, including worldwide manufacturers and discovery brand names throughout the fashion spectrum.

On the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will lead shopping vision and method across Pinterest, making a new and strategic organization dedicated to Pinterest’s style-pushed purchasing efforts that will assist steer the evolution of attributes for Pinners and retailers on Pinterest. Pinterest is fired up to welcome THE Of course team to be a part of Pinterest following the closing of the transaction.

“THE Indeed team are experts in making an conclude-to-conclusion purchasing working experience. They share our vision of generating it straightforward to find the appropriate merchandise that are personalised for you based mostly on your style and style. We’re very psyched about THE YES’s talented group and engineering as we develop focused buying ordeals on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I’ve spent my vocation at the intersection of searching, manner and technological innovation and have observed 1st-hand the useful impression of constructing technology that permits manufacturers to join a system with ease when enabling customers to share their choices. Becoming a member of forces with Pinterest to broaden our get to making use of such an inspirational platform is an remarkable and ideal upcoming action for our workforce and know-how.” – Julie Bornstein, Founder and CEO of THE Indeed

Pinterest is a purchasing system that delivers with each other the distinctive commercial intent of its audience and the capacity to visually investigate items as you would in a magazine or catalog. In a planet of impulse buying, Pinterest is developed to help inspired purchasing. It is like a catalog, customized to your exclusive tastes.

In the months next the closing of the transaction, Pinterest options to sunset the THE Certainly app and website to make it possible for the merged groups to emphasis on technological innovation integration and evolving our purchasing vision.

Issue to the gratification customary closing disorders, the transaction is anticipated to close in the second quarter of 2022.

This conversation consists of ahead-on the lookout statements within the indicating of applicable securities legal guidelines. Ahead-seeking statements and information usually relate to long run events and predicted revenues, earnings, funds flows or other facets of our operations or running final results. Ahead-wanting statements are typically identified by the terms “will,” “can,” “expect,” and comparable expressions, which include the adverse thereof. The absence of these words, nevertheless, does not suggest that the statements are not forward-hunting.

Due to the fact these forward-searching statements include challenges and uncertainties, there are important factors that could result in our actual final results to vary materially from the anticipations expressed in the ahead-seeking statements. These components contain, without limitation, the pursuing: failure to acquire demanded regulatory approvals in a well timed way or normally failure to satisfy any closing circumstances to the proposed acquisition of THE Sure hazards linked with tax liabilities or changes in U.S. federal tax legal guidelines or interpretations to which the proposed transaction with THE Sure or the parties thereto are matter pitfalls similar to the operation of THE YES’s organization prior to the closing of the acquisition failure to efficiently combine any new business failure to know the anticipated rewards of any blended functions unanticipated expenses of obtaining or integrating THE Sure potential effect of announcement or consummation of the proposed acquisition on interactions with third get-togethers, together with workers, clients, partners and competition inability to retain vital personnel changes in laws or authorities laws impacting the acquisition or the events and financial, social or political conditions that could adversely have an affect on the proposed acquisition or the parties. A lot more information about these and other threats that may effect our enterprise are involved in our Form 10-K for fiscal 2021 and in our other SEC filings. You can track down these reports through our web site at We warning you not to place undue reliance on any ahead-looking statements, which converse only as of the day hereof. We do not undertake any obligation to update any forward-seeking statement or other data in this communication, except to the extent necessary by law.

***Money phrases of the transaction had been not disclosed***

Watch source variation on


LeMia Jenkins
[email protected]

Investor Relations
Neil Doshi
[email protected]