Roblox fashion expands even further with in-game Tommy Hilfiger shop

Tommy Hilfiger is the newest iconic brand name to set up shop in Roblox’s at any time-growing vogue entire world with Tommy Perform, an immersive encounter intended to showcase the Hilfiger’s newest models. Tommy Enjoy showcases the Tommy Jeans Pop assortment, which features windbreakers, hoodies, and add-ons, which includes bucket hats. Whilst Hilfiger trend is on screen front and centre, the serious attract for several players is the parkour, bike programs, freeze tag, and other interactive activities designed to get individuals participating in when they understand far more about almost everything the model has to offer.


Hilfiger is far from the 1st manner model to leap into the metaverse with Roblox. The endeavour follows on the heels of Karli Kloss’s Klossette Designer Showcase, which is nevertheless are living on the system, exactly where gamers can teleport to popups tied to five unique Roblox encounters to order avatar products with Robux. In 2021, Vans launched Vans Environment, an region for players to acquire Vans items and also spend Robux, the platform’s in-video game currency, on other specialty Vans products.

A broad view of Roblox's Tommy Play experience, showcasing the Bronx as imagined in the metaverse.

Possibly the most unforgettable Roblox style tie-in was Gucci Backyard,  a confined Gucci collection of things made specially for Roblox. It’s specially notable mainly because the event’s rarest piece, the Gucci Dionysus Bag with Bee, was resold on the Roblox marketplace for far more than $4,100 worth of Robux — extra than the price of an actual Gucci Dionysus bag.

Brand names are far more keen than ever to carry their most creative strategies to lifetime in Roblox, which is partly owing to Roblox’s switching demographic. As of 2021, for the first time, Roblox reported it experienced a lot more day by day lively customers in excess of the age of 13 than less than that age. Kids who grew up with Roblox continue to be on the platform, and the demographic shift is considerable to suppliers.

For several Robloxians, avatar fashion is a spotlight of the knowledge. With so a lot of choices and types, individuals can shell out hrs and hundreds of Robux customising the perfect avatar. As in the authentic environment, folks uncover on their own drawn to things that are rare or exceptional. These attitudes towards digital avatars charm to brands, since even even though electronic products will not generally retail for as a lot as authentic-lifetime ones, these immersive experiences facilitate brand name loyalty and engagement.

If you’re itching for a place to clearly show off your classy avatar, check out out our guidebook to the most effective Roblox online games in 2022. Or, if freebies are much more your pace, choose a search at our Roblox promo codes for July 2022.