Tag: Duty

‘Beauty is Your Duty’ 80 years on – Churchill’s campaign that would spark outrage today

If a Prime Minister now were to suggest that women should ditch their trackie bottoms and put on lipstick to keep up morale, there would be outrage. But 80 years ago, society was very different, and Winston Churchill’s government introduced clothes rationing and the iconic Beauty is your Duty campaign was rolled out across a