SAN FRANCISCO (AP) — The CEO of a cosmetics company issued an apology Sunday after a video was widely shared online showing her and her husband confronting a man and threatening to call police because he stenciled “Black Lives Matter” in chalk on his San Francisco property.
The video, which has been retweeted 155,000 times, has sparked accusations of racism and led a cosmetics distributor to cut ties with Lisa Alexander, founder and CEO of LaFace Skincare.
“There are not enough words to describe how truly sorry I am for being disrespectful to him last Tuesday when I made the decision to question him about what he was doing in front of his home,” Alexander said in a statement. “I should have minded my own business.”
The video, which first appeared Tuesday on the Facebook page of James Juanillo, shows a couple asking him whether he lives in the house before asserting that they know he doesn’t live there and is therefore breaking the law.
Juanillo doesn’t answer the couple, but invites them to call the police. The couple then walk away, with Alexander responding: “Yes, we will do so.”
The video stops short of showing what happens next. Juanillo summed up the encounter on Twitter: “A white couple call the police on me, a person of color, for stenciling a #BLM chalk message on my own front retaining wall.”
He added that Alexander “lies and says she knows that I don’t live in my own house, because she knows the person who lives here.”
Juanillo, who is Filipino, told KGO-TV he believes the couple accused him of defacing private property because they didn’t think he belonged in the wealthy Pacific Heights neighborhood.
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Anti-racism protests across the U.S.
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Protesters take a knee on Flatbush Avenue in front of New York City police officers during a solidarity rally for George Floyd, Thursday, June 4, 2020, in the Brooklyn borough of New York. Floyd died after being restrained by Minneapolis police officers on May 25. (AP Photo/Frank Franklin II)
Portland Trail Blazers’ Damian Lillard, center, joins other demonstrators in Portland, Ore., during a protest against police brutality and racism, sparked by the death of George Floyd, who died May 25 after being restrained by police in Minneapolis. (AP Photo/Craig Mitchelldyer)
Protesters break curfew and march, Thursday, June 4, 2020, in the Chelsea neighborhood of New York. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on May 25. (AP Photo/John Minchillo)
Demonstrators gather near the Austin Police Department in Austin, Texas, Thursday, June 4, 2020, to protest the death of George Floyd, a black man who was in police custody in Minneapolis. Floyd died after being restrained by Minneapolis police officers on Memorial Day.(AP Photo/Eric Gay)
Houston police chief Art Acevedo talks with members of the community gathered to mourn the death of George Floyd during a march across downtown Houston, Texas on Tuesday, June 2, 2020. – Anti-racism protests have put several US cities under curfew to suppress rioting, following the death of George Floyd while in police custody. (Photo by Mark Felix / AFP) (Photo by MARK FELIX/AFP via Getty Images)
WASHINGTON, USA – JUNE 2: Security forces block the road as protesters gather near Lafayette Park ahead of President Trump’s trip to St. John’s Church in Washington, United States on June 2, 2020. Protests and riots continue in cities across US following the death of George Floyd, an unarmed black man who died after being pinned down by a white police officer. (Photo by Yasin Ozturk/Anadolu Agency via Getty Images)
WASHINGTON, USA – JUNE 2: Security forces block the road as protesters gather near Lafayette Park ahead of President Trump’s trip to St. John’s Church in Washington, United States on June 2, 2020. Protests and riots continue in cities across US following the death of George Floyd, an unarmed black man who died after being pinned down by a white police officer. (Photo by Yasin Ozturk/Anadolu Agency via Getty Images)
NEW YORK, USA – JUNE 01: Protestors are putting their hand up while approaching police officers during a protest demanding justice for George Floyd, an unarmed black man who died after being pinned down by a white police officer in Minneapolis, in Manhattan, New York City, United States on June 01, 2020. (Photo by Mostafa Bassim/Anadolu Agency via Getty Images)
WASHINGTON, USA – JUNE 2: Security forces block the road as protesters gather near Lafayette Park ahead of President Trump’s trip to St. John’s Church in Washington, United States on June 2, 2020. Protests and riots continue in cities across US following the death of George Floyd, an unarmed black man who died after being pinned down by a white police officer. (Photo by Yasin Ozturk/Anadolu Agency via Getty Images)
NEW YORK, USA – JUNE 01: Hundreds of protestors march during a protest over the death of George Floyd, an unarmed black man who died after being pinned down by a white police officer in Minneapolis, New York City, United States on June 01, 2020. (Photo by Mostafa Bassim/Anadolu Agency via Getty Images)
NEW YORK, USA – JUNE 01: Police officers arrest protestors right after the curfew time during a protest demanding justice for George Floyd, an unarmed black man who died after being pinned down by a white police officer in Minneapolis, in Manhattan, New York City, United States on June 01, 2020. (Photo by Mostafa Bassim/Anadolu Agency via Getty Images)
A protester confronts police during a rally in downtown Lexington, Ky., against the deaths of George Floyd and Breonna Taylor on Sunday, May 31, 2020. (Ryan C. Hermens/Lexington Herald-Leader via AP)
Demonstrators protest the death of George Floyd, Sunday, May 31, 2020, near the White House in Washington. Floyd died after being restrained by Minneapolis police officers. (AP Photo/Evan Vucci)
Demonstrators start a fire as they protest the death of George Floyd, Sunday, May 31, 2020, near the White House in Washington. Floyd died after being restrained by Minneapolis police officers (AP Photo/Alex Brandon)
A young boy holds a “Justice” sign as he peers outside the window of a car passing protesters marching through downtown for a third night of unrest Sunday May 31, 2020, in Richmond, Va. Gov. Ralph Northam issued a curfew for this evening. (AP Photo/Steve Helber)
People kneel in front of the Hall of Justice in San Francisco, Sunday, May 31, 2020, at protests over the Memorial Day death of George Floyd. Floyd was a black man who was killed in police custody in Minneapolis on May 25. (AP Photo/Jeff Chiu)
Demonstrators pray during a march, Sunday, May 31, 2020, in Atlanta. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on May 25. (AP Photo/Mike Stewart)
A protest leader chants with demonstrators Sunday, May 31, 2020, after curfew in Minneapolis. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/Julio Cortez)
Demonstrators march, Sunday, May 31, 2020, in Atlanta. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on May 25. (AP Photo/Brynn Anderson)
A protester tries to talk the police back amid tear gas in downtown Atlanta, Sunday, May 31, 2020. Protests continue across the country over the death of George Floyd, a black man who died after being restrained by Minneapolis police officers on May 25. (Ben Gray/Atlanta Journal-Constitution via AP)
Law enforcement officers from Calvert County Maryland Sheriff’s Office standing on the Ellipse, area just south of the White House in Washington, as they watch demonstrators protest the death of George Floyd, Sunday, May 31, 2020. Floyd died after being restrained by Minneapolis police officers (AP Photo/Alex Brandon)
A woman is arrested after being pulled out of a passenger seat for reckless driving as protesters take to the streets in SoHo on Sunday, May 31, 2020, in New York. Protests were held throughout the city over the death of George Floyd, a black man in police custody in Minneapolis who died after being restrained by police officers on Memorial Day. (AP Photo/Wong Maye-E)
Protestors confront a police officer in his car in Memphis, Tennessee during a protest over the death of George Floyd May 31, 2020. (Patrick Lantrip/Daily Memphian via AP)
Protestors throw smoke bombs back at the Shelby County Sheriff’s deputies Sunday, May 31, 2020, during a protest over the death of George Floyd on May 25. (Jim Weber/Daily Memphian via AP)
People break into a smoke shop on Monday, June 1, 2020, in New York. Protests were held throughout the city over the death of George Floyd, a black man in police custody in Minneapolis who died after being restrained by police officers on Memorial Day. (AP Photo/Wong Maye-E)
Police arrest a man in SoHo on Monday, June 1, 2020, in New York. Protests were held throughout the city over the death of George Floyd, a black man in police custody in Minneapolis who died after being restrained by police officers on Memorial Day. (AP Photo/Wong Maye-E)
A white man and a black man clasp hands as police in the background guard the old state capitol in Raleigh, N.C., on Monday, June 1, 2020. It was the second day of protests in the North Carolina capital following the death of Minnesotan George Floyd while in police custody. (AP Photo/Allen G. Breed)
Protestors celebrate after eluding authorities and stopping traffic along Interstate 55 in Memphis, Tennessee, Sunday, May 31, 2020, during a protest over the death of George Floyd on May 25. (Patrick Lantrip/Daily Memphian via AP)
A protester holds a tattered American flag as police stand guard over the old state capitol in in Raleigh, N.C., on Sunday, May 31, 2020. It was the second day of protests in the North Carolina capital following the death of Minnesotan George Floyd while in police custody. (AP Photo/Allen G. Breed)
A protester takes a knee as he tries to talk with police guarding the old state capitol in Raleigh, N.C., on Sunday, May 31, 2020. It was the second day of protests in the North Carolina capital following the death of Minnesotan George Floyd while in police custody. (AP Photo/Allen G. Breed)
Police in riot gear protect the old state capitol building in Raleigh, N.C., on Sunday, May 31, 2020. It was the second day of protests in the North Carolina capital following the death of Minnesotan George Floyd while in police custody. (AP Photo/Allen G. Breed)
A protester hugs a police officer who kneeled after protesters attending a rally against the deaths of George Floyd and Breonna Taylor chanted “Kneel with us! Kneel with us!” in Lexington, Ky., on Sunday, May 31, 2020. (Ryan C. Hermens/Lexington Herald-Leader via AP)
A protester holds a police officer’s hand while praying together during a rally to protest the deaths of George Floyd and Breonna Taylor in Lexington, Ky., on Sunday, May 31, 2020. (Ryan C. Hermens/Lexington Herald-Leader via AP)
A protester confronts police during a rally in downtown Lexington, Ky., against the deaths of George Floyd and Breonna Taylor on Sunday, May 31, 2020. (Ryan C. Hermens/Lexington Herald-Leader via AP)
Police officers tackle a suspect trying to escape in New York, Monday, June 1, 2020. A fourth day of protests against police brutality kept New York City on edge Sunday, as thousands of people marched and many protesters and officers tried to keep the peace after days of unrest that left police cars burned and hundreds of people under arrest. (AP Photo/Seth Wenig)
People run as police arrive to the scene of a broken into smoke shop in New York, Monday, June 1, 2020. A fourth day of protests against police brutality kept New York City on edge Sunday, as thousands of people marched and many protesters and officers tried to keep the peace after days of unrest that left police cars burned and hundreds of people under arrest. (AP Photo/Seth Wenig)
A protester runs after placing a construction barrel on top of a gas grenade in downtown Fredericksburg, Va. on Sunday, May 31, 2020. (Mike Morones/The Free Lance-Star via AP)
Motorists are ordered to the ground from their vehicle by police during a protest on South Washington Street, Sunday, May 31, 2020, in Minneapolis. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/John Minchillo)
Motorists are ordered to the ground from their vehicle by police during a protest on South Washington Street, Sunday, May 31, 2020, in Minneapolis. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/John Minchillo)
Arrested protesters are loaded onto a transport bus by police on South Washington Street, Sunday, May 31, 2020, in Minneapolis. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/John Minchillo)
Mounted Midland County sheriff’s deputies head through a crowd outside the Midland Park Mall while trying to disperse protesters during a Black Lives Matter demonstration in Midland, Texas, on Sunday, May 31, 2020, following the May 25 death of George Floyd, who was pinned at the neck by a Minneapolis police officer. (Eli Hartman/Odessa American via AP)
A demonstrator holds up a drawing depicting George Floyd in Albuquerque, N.M., Sunday, May 31, 2020. Protests were held in U.S. cities over the death of Floyd, a black man who died after being restrained by Minneapolis police officers on May 25. (AP Photo/Andres Leighton)
Demonstrators protest the death of George Floyd in downtown Albuquerque, N.M., Sunday, May 31, 2020. Floyd was a black man who died in police custody in Minneapolis on May 25. (AP Photo/Andres Leighton)
Demonstrators protest the death of George Floyd in downtown Albuquerque, N.M., Sunday, May 31, 2020. Floyd was a black man who died in police custody in Minneapolis on May 25. (AP Photo/Andres Leighton)
A demonstrator holds a drawing depicting George Floyd in Albuquerque, N.M., Sunday, May 31, 2020. Floyd was a black man who died in police custody in Minneapolis on May 25. (AP Photo/Andres Leighton)
Demonstrators protest the death of George Floyd in downtown Albuquerque, N.M., Sunday, May 31, 2020. Floyd was a black man who died in police custody in Minneapolis on May 25. (AP Photo/Andres Leighton)
Police stop a driver in the SoHo shopping district Sunday, May 31, 2020, in New York. Protests were held throughout the city over the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. (AP Photo/Wong Maye-E)
Las Vegas police disperse protesters with gas on the Las Vegas Strip on Sunday, May 31, 2020, in Las Vegas, during demonstrations over the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. (AP Photo/Steve Marcus)
Las Vegas Police disperse protesters with gas on the Las Vegas Strip on Sunday, May 31, 2020, in Las Vegas, during demonstrations over the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. (AP Photo/Steve Marcus)
Police officers arrest a protester Sunday, May 31, 2020, in Los Angeles, during a protest over the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. (AP Photo/Ringo H.W. Chiu)
Nikayla Williams rallies on the Las Vegas Strip Sunday, May 31, 2020, in Las Vegas, over the death of George Floyd, a black man who was in police custody in Minneapolis. Floyd died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/Steve Marcus)
Protesters rally on the Las Vegas Strip Sunday, May 31, 2020, in Las Vegas, over the death of George Floyd, a black man who was in police custody in Minneapolis. Floyd died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/Steve Marcus)
Police officers arrest a protester Sunday, May 31, 2020, in Los Angeles, during a demonstration over the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. (AP Photo/Ringo H.W. Chiu)
Activists march to the Brooklyn Bridge on Sunday, May 31, 2020, in New York. Demonstrators took to the streets of New York City to protest the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. (AP Photo/Kevin Hagen).
A young man throws a trash can through the window of an AT&T store Sunday, May 31, 2020, in New York. Demonstrators took to the streets of New York to protest the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. 5. (AP Photo/Kevin Hagen).
Activists march to the Brooklyn Bridge on Sunday, May 31, 2020, in New York. Demonstrators took to the streets of New York to protest the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. (AP Photo/Kevin Hagen).
Protesters head away from police in Santa Monica, Calif., Sunday, May 31, 2020, during a demonstration over the death of George Floyd, who died May 25 after he was pinned at the neck by a Minneapolis police officer. (AP Photo/ Christian Monterrosa)
Protesters speak to Virginia Commonwealth University police who expressed solidarity with the marchers during a third night of unrest Sunday May 31, 2020, in Richmond, Va. Gov. Ralph Northam issued a curfew for this evening. (AP Photo/Steve Helber)
Protesters hold hands up and chant “don’t shoot” during a standoff with Savannah police after a peaceful rally, Sunday, May 31, 2020, over the death of George Floyd in Minneapolis. (Stephen B. Morton/Atlanta Journal-Constitution via AP)
A man with a face covering walks past a mural depicting George Floyd during a protest over the death of Floyd Sunday, May 31, 2020, in Los Angeles. Floyd died in Minneapolis on May 25 after he was pinned at the neck by a police officer. (AP Photo/Jae C. Hong)
Members of California National Guard stand guard in Pershing Square, Sunday, May 31, 2020, in Los Angeles. The National Guard is patrolling Los Angeles as the city begins cleaning up after a night of violence by demonstrators that saw clash with officers and torch police vehicles and pillage stores. (AP Photo/Ringo H.W. Chiu)
Demonstrators march in San Francisco on Sunday, May 31, 2020, protesting the death of George Floyd, who died after being restrained by Minneapolis police officers on May 25. (AP Photo/Noah Berger)
Demonstrators rally in San Francisco on Sunday, May 31, 2020, protesting the death of George Floyd, who died after being restrained by Minneapolis police officers on May 25. (AP Photo/Noah Berger)
A Lawrence police officer hands water to protesters in Lawrence, Kan., Sunday, May 31, 2020, during a demonstration over the death of George Floyd, who died after being restrained by Minneapolis police officers on May 25. (AP Photo/Orlin Wagner)
A woman is helped after being hit with pepper spray after curfew on Sunday, May 31, 2020 in Minneapolis. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/John Minchillo)
An officer points pepper spray towards people after curfew on Sunday, May 31, 2020 in Minneapolis. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/John Minchillo)
A demonstrator makes a heart sign while protesting after curfew Sunday, May 31, 2020, in Minneapolis.Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/Julio Cortez)
A protest leader chants with demonstrators Sunday, May 31, 2020, after curfew in Minneapolis. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/Julio Cortez)
Authorities move through gas and detain a protester as demonstrators march, Sunday, May 31, 2020, in Atlanta. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on May 25. (AP Photo/Brynn Anderson)
Demonstrators march, Sunday, May 31, 2020, in Atlanta. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on May 25. (AP Photo/Mike Stewart)
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He said a police officer pulled up several minutes after the encounter and drove away after recognizing Juanillo as a longtime resident.
The social media furor over the video led Birchbox, which distributes beauty products via a subscription service, to announce Saturday that it has cut ties with the company over Alexander’s “racist actions.”
“When I watch the video I am shocked and sad that I behaved the way I did,” Alexander’s statement said.
She said she was committed to learn from the experience and wants to apologize to Juanillo in person.
Juanillo said Sunday that he would be open to talking with Alexander. He said in the last several days neighbors have left flowers and notes expressing support, with many adding chalk art to the retaining wall and sidewalk.
“For me this experience has left me feeling vindicated and validated. I imagine that she regrets those couple of minutes,” he said. “Do I believe that her life should be destroyed over this? No. I just hope that she realizes that what she did was racist and she can improve from this incident.”
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