You thought you’d broken your fast fashion habit? Get set for supply chains on steroids

If you thought we were living in the era of fast fashion, get ready because the reality is that ultra-fast fashion is here. And it’s growing at a gargantuan pace in the form of brands such as Shein.

one are the days when fast fashion was just about turning around clothes from celebs and the runway at rapid speed and selling them on the high street or online. Now it’s about a supply chain and e-commerce on steroids where clothes can be produced in as little as 10 days and sold for just a few euro.