Day: February 20, 2021

First trans woman of color in the U.S. to launch beauty brand has local ties

JACKSONVILLE, Fla. – She could be defined as a “do-it-all” woman. Jayla Roxx, a 26-year-old television personality and trailblazer in the LGBTQIA+ community, who once called Jacksonville home, spoke to News4Jax about becoming the first trans woman of color in the country to launch a beauty brand. Roxx started BatMe! Cosmetics in 2017 after struggling