Day: July 3, 2021
Written by Theresa M. CostelloJuly 3, 2021
Beauty’s Big E-Sports Opportunity | BoF Professional, The Business of Beauty, News & Analysis
Fashion & Shopping Article
In May, E.l.f. Cosmetics launched a channel on the video game live streaming platform Twitch, claiming it was the first global beauty brand to do so. The brand said it would create content and host contests to “help shatter glass ceilings in the world of gaming.” Instead, E.l.f.‘s Twitch launch quickly received backlash. The beauty
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