Day: August 8, 2021
Written by Theresa M. CostelloAugust 8, 2021
How Siia Cosmetics Is Rethinking Prestige Beauty Distribution
Fashion & Shopping Article
A new cosmetics brand has its sights set on untapped markets — and untapped channels. Siia Cosmetics, which launched direct-to-consumer earlier this summer, has ambitions to bring prestige color cosmetics into independent beauty supply stores, a channel often overlooked by prestige beauty. More from WWD The brand’s initial offerings range from a lipstick, a mascara,
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