Textile Machinery Trade Fairs – Through the Eyes of Textile Industry

Trade fairs and events are mainstay for the textile machinery companies market promotion. Various trade fairs and events are organized every year by organizers like ACIMIT, TMMA, CSMA, JASMA, CITME etc. Some fairs like ITMA, JIAM exclusively focuses on textile machinery sector while some other includes machinery as an integral part of textile industry. Such fairs have become potential hub of meeting for buyers and sellers. Unique Selling Preposition of such fairs is that manufacturers can display their machinery to the buyers directly and buyer can examine and negotiate on the spot for different parameters. Buyers can also compare different machines at the same place for their prices, applications and technologies used.Trade fairs and events are mainstay for the textile machinery companies market promotion. Various trade fairs and events are organized every year by organizers like ACIMIT, TMMA, CSMA, JASMA, CITME etc. Some fairs like ITMA, JIAM exclusively focuses on textile machinery sector while some other includes machinery as an integral part of textile industry. Such fairs have become potential hub of meeting for buyers and sellers. Unique Selling Preposition of such fairs is that manufacturers can display their machinery to the buyers directly and buyer can examine and negotiate on the spot for different parameters. Buyers can also compare different machines at the same place for their prices, applications and technologies used.

Textile machinery manufacturers and visitors attend such fairs with different expectations and perceptions. Decision to visit fairs/event depends on many factors like geographical location of the fair, visitors profile, past experience with the fair, reputation of the fair within industry etc.

Amongst Machinery manufacturers fraternity, for companies like Dalal Engineering, ITMA is the most preferable trade fair. For ITMA, Mr. Rainer Thum (Head Marketing – Spindelfabrik Suessen GmbH) quotes Infrastructure in Munich was better than anything they had seen before, including Singapore! We had very good customer attendance, much more than we had anticipated. A major problem for many of our customers was the difficulty in getting visas. Overall it was a very good show.

Our company participates in about 10-15 fairs every year, mainly in Vietnam, Indonesia, India, Pakistan, Bangladesh, Thailand etc. Usually we choose only one fair in one country each year according to the reputation, scale and our experience of last fair, expresses Mr. Wang Xiao hu (Vice President) China Texmatech Co., Ltd.

Irrespective of their choices and preferences for trade fairs, all these exhibitors believe in power of trade fairs to generate good business.

Mr. Rainer Thum gushes Of course, one meets many customers, old friends and new ones. Orders are rarely concluded on trade fairs any more, if they are, this was a “preplanned” event. Also, due to the much improved information technology, trade fairs are probably less important in showing new developments, than they were 20 years ago. Still, the person-to-person interaction cannot be replaced by e-mail, etc., so trade fairs do remain important.

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